Using Augmented Reality to Elevate the Concert Experience
Augmented reality arms entertainment companies with endless opportunities to enhance live experiences. Irish rock band U2, for example, used AR to heighten their performance at the Experience + Innocence Tour. Concertgoers saw a massive iceberg projected on an 80-foot screen. But those who held up their smartphones to the screen saw a gigantic projection of Bono, towering over the audience.
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