Augmented reality arms entertainment companies with endless opportunities to enhance live experiences. Irish rock band U2, for example, used AR to heighten their performance at the Experience + Innocence Tour. Concertgoers saw a massive iceberg projected on an 80-foot screen. But those who held up their smartphones to the screen saw a gigantic projection of Bono, towering over the audience.
In response to all this complexity and the related pain points, some companies are leveraging technology to improve various aspects of the financial services industry. These companies, known as fintechs and mainly comprised of young start-ups, are innovating across many industries, from streamlining lending practices to helping underbanked people transact.