Guitar Center’s “Make Music” initiative taps notable and emerging musicians, producers and artists as the retailer seeks to engage music fans and potential customers early on this holiday season. By running the videos on its core website, the retailer can push consumers who may be wary of shopping in stores to browse its e-commerce site and make purchases online.
With the campaign, Guitar Center not only wanted to understand the impact that music has on the artists featured in the video series, but it also wanted to share joy and wisdom with viewers during a stressful year, Jeannine D’Addario, Guitar Center’s chief marketing and communications officer, said in a statement.
“The past year has presented many challenges, but it is clear that the importance of music as a means of comfort has become more and more front-and-center,” D’Addario said. Read more…..
Guitar Center in the USA has struggled with debt and all challenges this has brought with it. In this new idea they demonstrate, how they understand the value of connecting with their customer and the power of music and eCommerce in building that connection.
Are you working through your 2021 and beyond digital strategy? Looking for that new edge in your ecommerce strategy? Considering using music or podcasts to lift your engagement with customers? If you answered YES, to any of these questions, then you should be talking to the team at 1Tribe. It costs nothing to talk and who knows, you might just walk away with a new idea. Lets Talk!