In 2016, streaming was positioned as music’s savior. For the first time in almost two decades, the industry saw a growth in revenuethanks to services like Apple Music and Spotify. Yes, streaming has made music more accessible than ever, but if we are truly going to “save” the industry, we need to offer listeners engaging, emotional experiences through digital technology. That’s where augmented reality comes in.
We’ve all read statistics about millennials preferring to spend on experiences, like this Harris study that says 78% percent of them would rather put money into experiences and events over a desirable object, and another 72% say they want to increase the amount they put towards experiences over physical objects in the coming year. It’s more than just creating memories and selfies, though. Experiences need to have real value. Read more….
Have you considered your digital strategy for 2021 and beyond? Is your audience engagement strategy keeping pace with technology? Have you taken steps to engage with your audience more effectively? If you answered NO to any of these questions you should be talking to the team at 1Tribe. It costs nothing to talk and who knows, you might just walk away with some new ideas. Lets Talk!