Convergence of E-commerce & Media and Entertainment Sectors

The media and entertainment industry has evolved excellently in the last two decades. E-Commerce startups have risen due to the introduction of new technologies bringing about digitization and the rising disposable income levels have lead to the diversification of media and entertainment services and channels available.

Various parts and processes within the media and entertainment industry are now digitized. The E-commerce startups in the media and entertainment industry range from the creation of content, to its distribution and consumption, digitization and the use of the internet have taken a prominent place in all of them.

The increasing rate of internet penetration and access to gadgets especially smartphones have been the catalysts that the media and entertainment e-commerce segment needed.

A newly released report by HexGn studied the funding pattern in the media and entertainment e-commerce sub-sector from 2014 to 2018. The report found that there has been a drop in the number of deals and the investment amount since 2015 (also the year which recorded the highest number of transactions in the mentioned period) to 2017. However, the funding amounts in the segment picked up in 2018 and marked the maximum investment amount received in the years 2014 through 2018.? The report notes that 2018 recorded investments of more than $2 billion while the number of deals was less than 25. Read more…..

Have you developed a digital strategy to take your brand into 2021 and beyond? Are you making the most of the eCommerce opportunities open to you? Do you understand how eCommerce, Augmented Reality and other key technologies can drive your entertainment business? If you answered NO to any of these questions you should be talking to the 1Tribe team. It costs nothing to talk and you never know, you might just walk away with some new ideas. Lets Talk!

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