Guitar Center looks to inspire music buffs with new social video series

Guitar Center’s “Make Music” initiative taps notable and emerging musicians, producers and artists as the retailer seeks to engage music fans and potential customers early on this holiday season. By running the videos on its core website, the retailer can push consumers who may be wary of shopping in stores to browse its e-commerce site and make purchases online.

Guitar Center looks to inspire music buffs with new social video series Read More ยป